Every Insurance Agent Sends Emails. You Can Be
Different And Stand Out With Video Mail!
How many emails do you receive every day? How many do you receive that you actually remember? How many do you receive that you look at more than once and then forward to your friends? The average person sends and receives 228 emails per day, spending almost 50% of their work day dealing with emails. The email open rate has fallen to 17% in 2011 which means people are overwhelmed and inundated with an excessive amount of email and they are choosing to ignore most of it.
If you have a marketing piece or something important you need to send to your client there is a good chance they won't even see it unless you find a way to stand out and get your email noticed. Fortunately, there is an easy way to do that! There is a way to get your email opened, read (repeatedly), and then forwarded to their friends. It's called video mail, and the response you'll get from using it will blow you away!
Since we're talking about video, I'll let a video explain how important a video mail system is and how impressive you can be to your clients by using this simple tool.
What should you use video mail for:
- Policy Information
- CashBack Notices
- ID Cards
- Billing Notices
- Setting Up P.I.R.s
- Welcome Emails
- Thank You's
- Get Well/Thinking Of You
- Monthly Insurance Tips
- Happy Birthday's
- Anything Else You Can Think Of!
I've sent video mail that was watched by a client 8 times and then forwarded to their friends who called me to discuss their insurance coverage. The reason? Their current agent isn't doing anything near as cool as video mail. In fact, they're agent probably doesn't contact them at all so when they see a live human being, personally interacting with them and delivering a message to them it really stands out!
Can you think of a simpler way to connect with your clients and let them get a little of your personality and character while doing something as simple as emailing them? Think about all of the personal touches you can make in a very short amount of time without ever leaving your desk!
Video Mail Services: There are plenty out there to choose from ranging in price from free to very, very expensive. I settled on a service called eyejot.com ( http://www.eyejot.com/affiliate/acr419ifick/join ) and paid the $99.95 per year to get the Pro Plus version. The $99.95 keeps my emails free of adds, allows me to send videos that are as long as I want them to be and to as many people as I want to send them to AND allows me to customize and brand the page that the person receiving the email will see. Mine looks like this:
It has links to my social media sites as well as my personal web site and has a personal message on the side. Again, there are plenty of services out there to use, this one just seemed to be very simple and user friendly for me and the people I send video mail to. To join them: http://www.eyejot.com/affiliate/acr419ifick/join
Video mail is just one piece of the 21st Century Communication puzzle, but it is a very good first piece. Just adding this one thing to your office will give you the opportunity to be different and touch your clients far more often and in more ways than most other agents in town.
By Robert Edgin
Video Mail Services: There are plenty out there to choose from ranging in price from free to very, very expensive. I settled on a service called eyejot.com ( http://www.eyejot.com/affiliate/acr419ifick/join ) and paid the $99.95 per year to get the Pro Plus version. The $99.95 keeps my emails free of adds, allows me to send videos that are as long as I want them to be and to as many people as I want to send them to AND allows me to customize and brand the page that the person receiving the email will see. Mine looks like this:
It has links to my social media sites as well as my personal web site and has a personal message on the side. Again, there are plenty of services out there to use, this one just seemed to be very simple and user friendly for me and the people I send video mail to. To join them: http://www.eyejot.com/affiliate/acr419ifick/join
Video mail is just one piece of the 21st Century Communication puzzle, but it is a very good first piece. Just adding this one thing to your office will give you the opportunity to be different and touch your clients far more often and in more ways than most other agents in town.
By Robert Edgin
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