The Book: "21st Century Communication for Insurance Agents"

The insurance industry has changed, consumers have changed, the competition has changed, communication has changed...BUT MOST INSURANCE AGENTS HAVE NOT!

With mass marketing and over $1 BILLION dollars spent on advertising last year alone by a few of the biggest players in the insurance industry, there's not a day that goes by that your clients and prospects aren't bombarded with messages from your competitors. Unfortunately, most of those messages focus on "cheap insurance", "saving money" or depict the agent as "outdated and useless."

Consumers are being taught that the only difference between insurance providers is PRICE and the entire industry is being commoditized by direct writers trying to push the retail agency force into extinction!

Retail agents want to know how they can compete with the giants of advertising and mass marketing to keep their clients and grow their agencies. The unfortunate answer is that you simply can NOT compete in the price wars and mass marketing being done by the big industry advertisers. IF YOU TRY, YOU WILL LOSE!

However, you CAN beat them by communicating with your clients and prospects in ways that the big companies cannot. You CAN use the new rules of communication and new methods to reach your clients and prospects that will set you apart as THE go-to insurance advisor in your area. Agents need to break away from the price wars and commoditization and start creating experiences and relationships with their clients that are impossible to replace.

You're in a fight for your agency's life. Whether you realize it or not, change in the insurance industry is going to continue at a rapid pace over the coming years. The big discounters will continue to increase their advertising and banks and other large corporations will join in to try and make the retail agent as irrelevant as possible. Consumers will rely more on the internet and social media for their research and communication with insurance companies and agents. Only the strongest agents who find new ways to communicate their value and set themselves apart will survive.

You can do more than just survive, you can thrive in the coming years by becoming a 21st Century agent and using 21st Century Communication tools with your clients and prospects. You can be known in your community as an insurance expert and a trusted advisor that people seek out and want to do business with. You can learn:

• The 3 jobs of a 21st Century agent that are vital to your success
• Strategic ways to bring new sales to your door without having to chase them
• How to keep clients married to your agency for life
• How to create top of mind awareness with clients and prospects
• The seven questions that every prospect wants to know before choosing an agent
• How to overcome price as an objection to doing business with you
• The 6 new rules of communication and how to use them with clients and prospects
• 7 tools of 21st Century Communication
• The best way to use social media with clients and prospects
• How to set up online and social media tools and manage them in a few minutes
• How to make old-school communication techniques new and relevant again
• The secret to getting clients to consistently refer prospects to your agency
• How to attract client cross-sales instead of constantly having to chase them
• The importance of touching your clients 24 times per year and how to do it
• The importance of a communication calendar and the formula that makes it easy
• How to create "social influence" 
• Two easy formulas for writing communication pieces that clients want to read
• The two most important things to concentrate your time, effort and energy on

According to the Bureau of Labor Statistics, the average insurance agent earns $46,770 per year. The top earners take home 5x to 10x that amount each year. The top earners know that you can't keep doing things the same way the agents have always done them. What worked in the past doesn't work any more. The top earners communicate in new ways and create experiences for their clients and prospects that no other agent, 800-number, online company or big discounter can compete with. They've become 21st Century Communication experts, and now you can too. 

No one is going to make you grow, make you improve or make you keep up with the consumers and the insurance industry. But if you don't, it's just a matter of time before you get left behind. Download the first three chapters of "21st Century Communication for Insurance Agents" for FREE and start heading down a path that will grow your agency, double your sales, increase your retention and make you one of the most successful agents in town.

To download the first three chapters of "21st Century Communication for Insurance Agents", click HERE: FREE BOOK DOWNLOAD or copy and past the following link into your browser:
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If you know you're ready to propel your agency using 21st Century Communication tools and you want to download the entire book, click here to purchase the book for $9.99: 21st Century Communication Book or copy and paste the following link into your browser: https://pyz92550.infusionsoft.com/app/manageCart/addProduct?productId=15